After showing the TrueStrike golf mat at the GRAA Annual Conference it was time to unveil the mat to the entire golf industry at the 2004 PGA Merchandise Show.
Visitors to the show had a number of choices of where to try out the revolutionary TrueStrike golf mat – on the TrueStrike booth, the equipment testing area or at other exhibitor’s booths.
The TrueStrike booth had two netted hitting bays, one featuring a single ended mat and the other a double ended mat, allowing visitors to fully experience the mat for themselves.
Many visitors where also keen to chat with Danny Fitzsimmons, a UK PGA Professional with 30 years teaching experience, who was on hand to answer questions and demonstrate the mat. Danny demonstrated the “fairway forgiveness” effect by really hitting down into the mat when taking shots. Something that is not possible on traditional golf mats. Danny also showed how hitting fat on the TrueStrike mat would result in a shot that you expect when hitting fat on a fairway.
Danny, who has tendonitis and carpal tunnel syndrome from playing off artificial mats, also demonstrated how he is able to use the TrueStrike golf mat without fear of injury. Impressive considering Danny vowed never to play off artificial playing surfaces again after his Doctor told him his injuries could force him to retire if he continued.
Visitors to the TrueStrike booth where also able to meet Philip Sear, the inventor of the TrueStrike mat, and talk in detail about the technical differences that make the TrueStrike mat so more realistic than synthetic turf mats. Philip was also happy to chat with visitors about how he came up with the idea for the TrueStrike mat after hitting a few balls from his waterbed.
For the first time this year the PGA Merchandise Show featured a large indoor driving range, the equipment testing center, where equipment manufacturers were able to demonstrate their products.
TrueStrike golf mats where used in 9 of the bays at the ETC. A number of these mats were used by Callaway to test their equipment. Ours bays were so popular that people often had to wait in line to use them. The TrueStrike mats at the ETC were also featured in reports on golf channels and CNN news.
Visitors also used TrueStrike golf mats on Accusport’s launch monitor and as part of About Golf’s simulators. About Golf also ran the “TrueStrike Chrysler Callaway Nearest to Pin” contest using a TrueStrike golf mat as the playing surface in their simulator.
Overall both the GRAA Conference and the PGA Show were a great success for TrueStrike. Not only were we pleased with the large number of interested visitors but also with the positive response from those who tried out our golf mat.
Whoever tried the mat, be they a PGA Teaching professionals, a PGA Master, a PGA Tour Professional or the range operators themselves, told us that they loved the fact that the mat plays and feels like the fairway without causing injury. Of course we knew this already but it was wonderful to hear it from so many of you.